Here are some prominent global brands using colorful and then monochromatic colors. It may help to see a side-by-side comparison of colorful logos vs monochromatic logos. Green may be patriotic in Ireland but forbidden in Indonesia.Ĭolor stands out - For consumer brands which advertise on TV, billboards and multimedia, a colorful brand helps a logo stand out for attention in a sea of other brands consumers are exposed to. For example, red may symbolize luck in the east but "warning" in the west. Using multiple colors allows brands to avoid cultural taboos that may arise from focusing on one specific color.Using a diverse and bold color palette helps brands to communicate an open approach to global cultures, race (skin color), preferences, and ideas.With color selection, often the qualities/attributes communicated by color are subjective, but the side-by-side chart above is helpful because it allows you to see the difference in "feel" between different palettes.Ĭolor is excellent for global brands.The following chart shows some of the alternative approaches to using color to create user brand experiences: For more, you can read about color theory.Ĭolorful palettes create a sense of openness, diversity and optimism, which are positive for a consumer brand. Technically, this approach is called using a tetradic color palette. The colors are complementary - The four colors are roughly evenly spaced across the color wheel, which is a basic approach to creating complementary colors.
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